My work starts with a question, not a dataset. Before I open Power BI or write a single SQL query, I try to understand what decision the numbers need to support — because a dashboard nobody acts on is just a nicer-looking spreadsheet.

I've built engagement dashboards that surfaced which content actually drove reach, and predictive models that turned 24,000+ environmental records into forecasts people could plan around. In both cases, the technical work was the easy half — the harder, more interesting half was translating patterns into something a stakeholder could act on in five minutes.

I'm drawn to the point where analytical rigor meets business judgment — and I'm building a career around living at exactly that intersection.